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D4 debuted last year as Tech Data's closed-loop marketing methodology. With all the essential elements needed to develop successful campaign strategies, D4 now permeates everything Tech Data does in marketing. This systematic approach ensures we conquer any marketing challenge we encounter and enables us to consistently produce the results you want to achieve.
The elements of D4 are Discover, Define, Develop and Deliver. In the Discover phase, we mine data from our rich reservoir of purchasing histories to analyze and target the specific audiences you want to reach. Understanding our business partners' goals is the focus of the Define stage of D4. Knowing what you want to get out of a marketing activity up front enables us to track the results to ensure we meet your objectives. Develop is where our creative strengths come into play. During this phase of D4, we constantly look for the most innovative approaches to get your message heard. Each activity is targeted to a specific audience with compelling and relevant messaging delivered through the most appropriate marketing vehicle. And, finally, Deliver is the phase of the D4 methodology where we measure results, closing the loop in the marketing journey and ensuring continuous improvement in all the marketing we do.
Over the last year, D4 has become a mantra at Tech Data, and has led us to create compelling and extremely effective reseller marketing. We look forward to your investment in our marketing programs and to the great results we can achieve together.
Sincerely,
Ken Lamneck
President, the Americas
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